Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.
CREDITS
Client: AICP/RSA
Project: 2016 AICP Sponsor Reel
Concept, Design & Direction: Method Design
Director: Rupert Burton
Creative Director: Jon Noorlander
Art Director: Johnny Likens
Production: Method Studios NY
Producer: Adrienne Mitchell
VFX: Method Studios
Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha
Motion Capture: House of Moves
Motion Capture Supervision: Rupert Burton, Shane Griffin
Dancers: Latonya Swann, Guapo Clarke
Music: Major Lazer - Light It Up (Remix)
http://design.methodstudios.com
Different expressions of dance are portrayed in this visually stunning video that plays with texture, color, and patterns in a creative way. It is clear that there was much artistry that went into the creation of this video!